Current Courses and Exams
For details on course description click here, or on the name of the respective course:
Additional Information on time and location of course can be found in UnivIS. Course material is available on Virtual Campus.
The current exam dates for centrally organized exams can be found in the examination schedule published by the Examination Office.
VC passwords will only be provided until May 31, 2025. Please make sure to inform yourself in time.
Bachelor Courses
| Module | Course Name | Current Method of Examination | Language | Frequency |
|---|---|---|---|---|
| VM-B-01 | Sales and Marketing Management | Exam | Engl. | SS |
| VM-B-03 | Introduction to Marketing Intelligence | Exam | Engl. | WS |
| VM-B-04 | Global Marketing | Presentation + Exam | Engl. | WS |
| VM-B-05 | Business-to-Business-Markets and -Marketing | Exam | Ger. | SS/WS |
| VM-B-06 | Strategic Brand Management | Exam | Engl. | WS |
| VM-B-07 | Customer Relationship Management | Exam | Ger. | SS |
| Bachelor Thesis Colloquium | Ger. | SS/WS |
Master Courses
| Module | Course Name | Current Method of Examination | Language | Frequency |
|---|---|---|---|---|
| VM-M-01 | Price Management | Exam | Engl. | SS |
| VM-M-02 | Business-to-Business Marketing & Purchasing | Exam | Engl. | WS |
| VM-M-03 | Market Research Methods | Exam | Ger. | SS |
| VM-M-04 | Research Seminar Business-to-Business | Seminar Paper + Presentation | Engl. | SS |
| VM-M-05 | Research Seminar International Marketing | Seminar Paper + Presentation | Ger. | WS |
| VM-M-06 | Seminar: Current Topics in Sales and Marketing | Presentation with Portfolio | Ger. | SS |
| VM-M-09 | Intercultural Challenges in Customer and Account Management | Exam | Engl. | SS/WS |
| VM-M-14 | Blockchain Applications for Business | Exam | Engl. | SS/WS |
| VM-M-15 | Sustainability and Responsibility in Management | Exam | Ger. | SS |
| VM-M-17 | Designing a Life with Purpose | Seminar Paper or Portfolio | Engl. | WS |
| VM-M-18 | Marketing and Sales Controlling | Exam | Ger. | SS/WS |
| Master Thesis Colloquium | Ger. | SS/WS |